Copywriter with broad experience at agencies such as Jung von Matt, TBWA Paris and Publicis.Sapient London.

I like working in any channel, as long as an idea’s involved.

Other skills: Photoshop/ InDesign, fluent German, ok French, music composition, chess, missing flights and keeping my eBay habit under control.

Monday, Wednesday and Friday evenings I do dialysis from 6 pm, but can work remotely if necessary.

Thank you for having a look round.


Best Short Film, Greenwich Film Festival, for "Grandpa".
Best Short Film, Berlin Film Festival, for "Grandpa".
Best Short Film Villeurbanne Film Festival, for "Grandpa"
Golden Boot Award, Portobello Film Festival, for "Grandpa". 

Gold, Das Plakart for Sixt car hire poster.
Gold Ramses Radio ad for Afri Cola radio campaign.
Best Radio ad, ARD radio award, for Afri Cola radio ads.
Silver, Art Director's Club, for Afri Cola radio ads.
Bronze, Art Director’s Club, for BMW world map press ad.
Bronze, Art Director’s Club, for Sixt car hire “Arabic” poster.




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Alex Wilson-Smith


0044 (0) 7968 163 627 (mobile)





"In the 20 years of Jung von Matt, many creative talents have joined and left the agency. Maybe 10% of them I will always remember. And from those I will always remember, there is another 10% whose excellent work I will never forget. Alex belongs to this last group. He did a great job here and I really enjoyed working with him. Therefore we were sad to hear he would leave – but also a little bit proud to see him succeed in London, the birthplace of creative excellence." 
Jean-Remy von Matt, joint owner, Jung von Matt

"Alex has worked with us on a variety of freelance assignments.He has produced concise, impactful creative across digital, print and video, both in long and short form. He likes pushing briefs to arrive at original, unexpected solutions."
Massimo Portincasso. Global Marketing Director, The Boston Consulting Group

"Alex is creative, imaginative, leftfield, lateral, conceptual and prolific. As such, he is an asset to any agency. He loves big ideas and is able to think well beyond traditional media to get the most out of these ideas. An all round good egg."
Chas Bayfield, Creative Director, Iris London

"I've worked with Alex a couple of times and appreciated every job. Once started, it's really hard to stop his creative energy and he is always delivering far more than expected. It's a real pleasure."
Helen Haeusermann. Creative Director, C14torce. (I freelanced for BBH International through Helen.)

“Alex is a gifted creative who will always comes up trumps with work that is not only strategically sound, but also cuts through the crap. I very much enjoyed working with him.” 
Melanie Huggins, senior planner when I worked at TBWA G1 Paris