Copywriter with awards in film and advertising and broad experience at agencies such as Jung von Matt, TBWA Paris and Publicis.Sapient London.

I don’t mind what channel I work in, as long as an idea’s involved.

Other skills: art direction, Photoshop/ InDesign, fluent German, ok French, music composition, skiing, windsurfing and keeping my eBay habit under control.

I have dialysis on Monday, Wednesday and Friday from 18.00. This means leaving work at 17.00 on those days, but I can work remotely from 18.00.

Thank you for having a look round.


Best Short Film, Greenwich Film Festival, for "Grandpa".
Best Short Film, Berlin Film Festival, for "Grandpa".
Best Short Film Villeurbanne Film Festival, for "Grandpa"
Golden Boot Award, Portobello Film Festival, for "Grandpa". 

Gold, Das Plakart for Sixt car hire poster.
Gold Ramses Radio ad for Afri Cola radio campaign.
Best Radio ad, ARD radio award, for Afri Cola radio ads.
Silver, Art Director's Club, for Afri Cola radio ads.
Bronze, Art Director’s Club, for BMW world map press ad.
Bronze, Art Director’s Club, for Sixt car hire “Arabic” poster.




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Alex Wilson-Smith


0044 (0) 7968 163 627 (mobile)





"In the 20 years of Jung von Matt, many creative talents have joined and left the agency. Maybe 10% of them I will always remember. And from those I will always remember, there is another 10% whose excellent work I will never forget. Alex belongs to this last group. He did a great job here and I really enjoyed working with him. Therefore we were sad to hear he would leave – but also a little bit proud to see him succeed in London, the birthplace of creative excellence." 
Jean-Remy von Matt, joint owner, Jung von Matt

"Alex has worked with us on a variety of freelance assignments.He has produced concise, impactful creative across digital, print and video, both in long and short form. He likes pushing briefs to arrive at original, unexpected solutions."
Massimo Portincasso. Global Marketing Director, The Boston Consulting Group

"Alex is creative, imaginative, leftfield, lateral, conceptual and prolific. As such, he is an asset to any agency. He loves big ideas and is able to think well beyond traditional media to get the most out of these ideas. An all round good egg."
Chas Bayfield, Creative Director, JWT London

"I've worked with Alex a couple of times and appreciated every job. Once started, it's really hard to stop his creative energy and he is always delivering far more than expected. It's a real pleasure."
Helen Haeusermann. Creative Director, Interone China. (I freelanced for BBH International through Helen.)

“Alex is a gifted creative who will always comes up trumps with work that is not only strategically sound, but also cuts through the crap. I very much enjoyed working with him.” 
Melanie Huggins, senior planner when I worked at TBWA G1 Paris




  • Poster, TV and ambient campaign for Nissan Micra. (Europe.)

  • Web copy for NEFF kitchen appliances (Europe.)

  • Worldwide claim for Huelsta furnishings.

  • Copy on free giveaway festival rain ponchos for Rodenstock Rocco eyewear.

  • Internal email campaign for Allianz Employee Branding.

  • Print ad for BMW X5.

  • Print ad for BMW 3 Series.

  • Facebook employee posts for Boston Consulting Group.

  • Pack copy for Sukrin sugar-alternative.

  • Poster campaign for Berlin Brandenburg airport.

  • Print ads for Alfa Romeo. (UK.)

  • Motivation video for Suzuki. (Internal.)

  • Print campaigns for LG phones. x3 (International.)

  • Poster campaigns for LG phones. x4 (International.)

  • Long copy leaflets for LG phones. x4 (International.)

  • Other poster and print ads for Volvo. (UK.)

  • Banner and print ads for Quadriga (A London based super-car club.)

  • Web copy for Elevenfifteen.co.uk (Long copy.UK.)

  • Web copy for Elevenfifteen news letter. (Long copy.UK.)

  • Other ambient/print/poster work for Sixt. (Europe/Germany.)

  • Cover concept and content for Radio Five Live audio promotion (UK.)

  • Trade copy and event for Sony Ericsson Vivaz. (Long copy. UK.)

  • Poster, print and leaflets for Sony Ericsson X10. (Long copy. UK.)

  • Digital copy for Orange U24 website.

  • Banner advertising for Screwfix. (Suppliers to the construction trade.)

  • Internal comms for Smart car new project.                                                                                                                                     

  • Facebook employee posts for Boston Consulting Group.

  • TV campaign for Peperami. (Europe.)

  • Tech copy for Lloyds Banking Group. (Internal.)

  • Awards submission copy for Lloyds Banking Group. (Internal.)

  • Posters for Eurosport coverage of the Bundesliga.

  • Web and email copy for ACCA.