ABOUT/ CV/ CONTACT

 

 

 
 

ABOUT ALEX

Senior conceptual copywriter/ art director.

Currently freelancing and involved in several proactive projects – for Central Saint Martins college, Geometry, Thjnk and Serviceplan. (See "Current Projects" in portfolio.)

Experience:
integrated campaigns, digital, social, direct, e-CRM, outdoor, TV, film,video, magazine content, pack copy, print, B2B, internal comms, retail, brand definition and manifestos.
Sectors:
fmcg, financial, automotive, fashion, alcohol, sport, tech, charity, energy, pharmaceutical, health, beauty, B2B and employer branding.

Also have experience as a door-to-door salesman with a travelling sales team in Italy. Sold a palette of cleaning fluid to the Mafia.

Came up with and helped e-retail a product called The Blame. (See "One offs" in portfolio.)

Know my way around Photoshop, iMovie and InDesign, compose music, speak fluent German and ok French.


AWARDS:

Best Short Film, Greenwich Film Festival, for "Grandpa".
Best Short Film, Berlin Film Festival, for "Grandpa".
Best Short Film Villeurbanne Film Festival, for "Grandpa"
Golden Boot Award, Portobello Film Festival, for "Grandpa". 

Gold, Das Plakart for Sixt car hire poster.
Gold Ramses Radio ad for Afri Cola radio campaign.
Best Radio ad, ARD radio award, for Afri Cola radio ads.
Silver, Art Director's Club, for Afri Cola radio ads.
Bronze, Art Director’s Club, for BMW world map press ad.
Bronze, Art Director’s Club, for Sixt car hire “Arabic” poster.
 

 

CV

Click to download

 

 

CONTACT

alexxws@yahoo.co.uk

0044 (0) 7968 163 627 (mobile)

uk.linkedin.com/in/alexwilsonsmith

 

 


RECOMMENDATIONS:


"In the 20 years of Jung von Matt, many creative talents have joined and left the agency. Maybe 10% of them I will always remember. And from those I will always remember, there is another 10% whose excellent work I will never forget. Alex belongs to this last group. He did a great job here and I really enjoyed working with him. Therefore we were sad to hear he would leave – but also a little bit proud to see him succeed in London, the birthplace of creative excellence." 
Jean-Remy von Matt, joint owner, Jung von Matt


"Alex has worked with us on a variety of freelance assignments.He has produced concise, impactful creative across digital, print and video, both in long and short form. He likes pushing briefs to arrive at original, unexpected solutions."
Global Marketing Director, The Boston Consulting Group


Alex is creative, imaginative, leftfield, lateral, conceptual and prolific. As such, he is an asset to any agency. He loves big ideas and is able to think well beyond traditional media to get the most out of these ideas. An all round good egg.
Chas Bayfield, Creative Director, JWT London


I've worked with Alex a couple of times and appreciated every job. Once started, it's really hard to stop his creative energy and he is alway delivering far more than expected. It's a real pleasure.
Helen Haeusermann. Creative Director, Interone China. (I freelanced for Helen at BBH International.)


“Alex is a gifted creative who will always comes up trumps with work that is not only strategically sound, but also cuts through the crap. I very much enjoyed working with him.” 
Melanie Huggins, senior planner when I worked at TBWA G1 Paris
 

 

 

   FURTHER RUN WORK:

  • Poster, TV and ambient campaign for Nissan Micra. (Europe.)

  • Web copy for NEFF kitchen appliances (Europe.)

  • Worldwide claim for Huelsta furnishings.

  • Internal email campaign for Allianz Employee Branding.

  • Print ad for BMW X5.

  • Print ad for BMW 3 Series.

  • Facebook employee posts for Boston Consulting Group.

  • Pack copy for Sukrin sugar-alternative.

  • Poster campaign for Berlin Brandenburg airport.

  • Print ads for Alfa Romeo. (UK.)

  • Banner ads for Shell - Shell migarage

  • Banner ads for Shell - John Deere lubricants.

  • Motivation video for Suzuki. (Internal.)

  • Print campaigns for LG phones. x3 (International.)

  • Poster campaigns for LG phones. x4 (International.)

  • Long copy leaflets for LG phones. x4 (International.)

  • Other poster and print ads for Volvo. (UK.)

  • Banner and print ads for Quadriga (A London based super-car club.)

  • Web copy for Elevenfifteen.co.uk (Long copy.UK.)

  • Web copy for Elevenfifteen news letter. (Long copy.UK.)

  • Other ambient/print/poster work for Sixt. (Europe/Germany.)

  • Cover concept and content for Radio Five Live audio promotion (UK.)

  • Trade copy and event for Sony Ericsson Vivaz. (Long copy. UK.)

  • Poster, print and leaflets for Sony Ericsson X10. (Long copy. UK.)

  • Digital copy for Orange U24 website.

  • Banner advertising for Screwfix. (Suppliers to the construction trade.)

  • Web copy for Sage software.

  • Internal comms for Adidas secret project.

  • Internal comms for Smart car new project.                                                                                                                                           

  • Launch line and digital copy for Damco/Twill.

  • Facebook employee posts for Boston Consulting Group.

  • TV campaign for Peperami. (Europe.)

  • Direct mail and email campaigns for Maserati. (Worldwide.)