SOCIAL/EXPERIENTIAL/CONTENT

 

 

 

 

PROPOSED EVENT BETWEEN ST MORITZ AND LAKE SILVAPLANA – APRIL 2018

Currently at evaluation stage with BMW.

Already have interest from the marketing director of Voelkl skis.

 

CONCEPT

The brand that pioneers carbon fibre production cars establishes the world’s first all-carbon fibre sport.

In a Carbon Man Triathlon, contestants complete an alpine ski tour, a cross-country bike ride and a windsurfing slalom –

all on the latest carbon fibre sports equipment.

 

Just as carbon makes skis, mountain bikes and windsurf boards stiffer and lighter, it gives BMWi an advantage on twisty mountain roads.

And BMWi has zero eco impact on the fragile mountain and aquatic environments where the event takes place.

 

Social recruitment of Carbon Man athletes (male and female) takes place during 2017.

The event could run at similar locations around the world in subsequent years.

 

Full presentation here.

 

 
 
CONTENT BMW i Carbon Man channel

CONTENT

BMW i Carbon Man channel

 
 
 
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EVENT LOCATION – YEAR ONE

EVENT LOCATION – YEAR ONE