Proactive projects I'm involved with.
UNITED WORLD ARMY UNIFORM
A FASHION CONCEPT TIMED TO COINCIDE WITH THE WW1 ARMISTICE CENTENARY, IN NOVEMBER 2018.
Central Saint Martins fashion college intends to set this as a brief for students.
Each item of the Uniform combines military design influences from a variety of countries and centuries.
The clothes are displayed on male and female mannequins and by the students at a pop-up event during the Centenary.
Proceeds from an auction of the clothes go to charities Unicef and War Child.
We are currently seeking a backer to cover production costs of the clothes.
DIGITAL – AUDI TECHNIKOMETER
A dial on Audi's website that lets users choose how technical the content is.
At the basic level, essential facts on the subject in question are communicated simply.
As the dial is turned, a page's text gradually becomes more condensed and rearranges itself as the explanation becomes increasingly in-depth and technical.
Agency: Thjnk Berlin likes the concept. Still waiting for confirmation of client budget.
CONCEPT FOR NEW CRISP FLAVOURS (UK)
Customers aren’t told what each flavour is. Instead, social competitions encourage them to guess.
(N.B. 'Toff' in English means 'posh person.' 'Chav' means the opposite.)
EXPERIENTIAL CONCEPT FOR BLU e-CIGARETTES
I shared this with the experiential manager of blu USA.
He was very interested, but I had to stop when Momentum London asked me to stop poaching their client.
PROPOSAL FOR A NEW SPORTING EVENT IN ST MORITZ, SWITZERLAND – APRIL 2019
Serviceplan Hamburg presented to BMW Switzerland and the concept was very well received.
The brand that pioneers carbon fibre production cars establishes the world’s first all-carbon fibre sport.
In a Carbon Man Triathlon, contestants complete an alpine ski tour, a cross-country bike ride and a windsurfing slalom –
all on the latest carbon fibre sports equipment.
Just as carbon makes skis, mountain bikes and windsurf boards stiffer and lighter, it gives BMWi an advantage on twisty mountain roads.
And BMWi has zero eco impact on the fragile mountain and aquatic environments where the event takes place.
Social recruitment of Carbon Man athletes (male and female) takes place during 2017.
The event could run at similar locations around the world in subsequent years.