PROACTIVE STUFF
Proactive work.
RETAIL AND PR STUNT – “MILES FROM A+E”
Price reduced in the five UK postcodes with longest journey times to a hospital.
In line with the current Nurofen campaign, we also publish research on the topic:
Do people living next to hospitals have a greater number of serious injuries than those living hours away? (ie, are they less risk-averse.)
Agency: Presenting to McCann London.
CONCEPT FOR TWO NEW VERY BRITISH CRISP FLAVOURS
Customers aren’t told what each delicious flavour actually is, but on-pack and social competitions encourage them to guess.
("Toff" in English means "posh person." "Chav" means the opposite.)
(Concept currently on hold at AMV BBDO.)
AMAZON FASHION – RESCUING BRITAIN’S HIGH STREETS
Westminster Council is currently considering pedestrianising Oxford Street, but is facing resistance from people who live in the area.
So Amazon Fashion runs a social media and leaflet petition to encourage Westminster Council to pedestrianise.
The brand also directly encourages its customers to shop on Britain’s high streets.
(Below.)
INCENTIVISED HIGH STREET SHOPPING
People who shop online at Amazon Fashion receive tokens to spend at failing high street giants such as M&S and John Lewis.
(NB, Tokens not redeemable online.)
Agency: Pitching to Droga5.
AUDI.com – WEBSITE FEATURE
Little Buttons on select pages of audi.co.uk that let visitors infinitely adjust the amount of content on a topic.
When the +Technik button is pressed, a page's text gradually rearranges itself and expands as the explanation becomes increasingly in-depth and advanced.