CONCEPT FOR TWO NEW CRISP FLAVOURS – UK
Customers aren’t told what each delicious flavour actually is, but on-pack and social competitions encourage them to guess.
("Toff" in English means "posh person." "Chav" means the opposite.)
AMV BBDO liked the concept, but it’s on hold.
PRODUCT CONCEPT – EU LAGER
Produced by microbreweries from three EU member states, chosen by an international social media vote.
The microbrewery and country of each variety is displayed on the can.
Users can track which stores stock their favourite at lager.eu
Part of the profit is used to offset the environmental impact of transporting the beer across Europe.
Social media update votes held every five years.
The aims of the initiative:
- Support EU craft breweries
- Help generate European unity
- Later develop EU Lager as an EU export
Currently pitching this to the European Craft Brewers Association.
VERSAILLES – THE WORLD’S FIRST AGGRESSION-FREE MILITARY FASHION
A concept Central Saint Martins want to set as a BA fashion brief during Versailles Peace Treaty Centenary Year, 2019.
Each item in the range – which is for men and women – combines military design influences from at least three countries.
The influences can be from any time past, present or future, as long as they don’t represent military alliances.
For example, the buttons on the sleeves of a jacket:
– one from 22nd Century Russo-China
– one from 1880s Australia
– one from 2555 BC Egypt
The winning designs are produced as a one-off capsule and charity auctioned.
ANIMATION IF COMPETITION WERE TO BE ANNOUNCED MORE WIDELY
Armies of men and women tear themselves to pieces, then the pieces start stitching themselves back together in un-uniform ways.
A general made from two sewn-together horses’ heads and bits of soldiers walks towards us, announcing the competition details.
AUDI – WEBSITE
Buttons on select pages of audi.co.uk that let users infinitely adjust the amount of content on a topic.
When the +Technik button is pressed, a page's text gradually rearranges itself and expands as the explanation becomes increasingly in-depth and advanced.
SANTANDER – CONQUERING STEEP CITY STREETS FOR CYCLISTS
Santander already sponsors London’s cycle hire scheme.
Next they make north London more accessible from the south by installing Uplift, a modified Alpine drag lift system.
Cyclists hook up at the bottom of the hill and unhook at the top by means of cushioned, semi-flexible tow hooks that retract when not in use.
Lift construction incorporates existing street lamps and trees as vertical posts.
Santander Uplift would run along the steep section of Highgate West Hill.
The concept was originally selected for IBM’s “Smarter Cities.”
PROPOSAL FOR ASOS – UK ONLINE FASHION BRAND
Pedestrianisation of London’s Oxford Street was indefinitely cancelled in June 2018.
So ASOS holds a protest festival along the street’s pavements, as part of its campaign to help support Britain’s declining high streets.
Online fashion’s great – but we need great high streets too.
They’re Britain’s catwalks.
Shop online at ASOS and get free tokens to spend in high street stores.
A SPORTS APP CONCEPT FOR MICROSOFT HOLOLENS 2
(WHICH IS A MORE MOBILE, AFFORDABLE VERSION OF THE HOLOLENS AR HEADSET)
The app would create augmented reality sports tracks, courts, slalom markers and spectators.
So we could run round our local park as if it were an Olympic stadium, with thousands of people cheering. Or play Badminton with real rackets and shuttlecocks, but without the need for nets and courts. Or ski down a slalom course on real skis, but with virtual slalom flags and cheering spectators on either side of the piste.
According to this recent article, HoloLens lacks commercial appeal. The app would help address that, especially as HoloLens 2 is able to function outdoors in direct sunlight.
SOCIAL / CONTENT – “TIME FAMILIES” – GLOBAL
We invite teens to use a blend of face-aging and face recognition software, so they can find people around the world who resemble them at various stages in their future lives.
For example, an eleven-year-old might find people who resemble her when she's 16, 25, 30, 37, 56, 75 and 93.
She then invites them to connect with the project via social.
The most impressive male and female Time Families are invited to stay in a Swiss hotel for a weekend, where they're filmed for worldwide news programs and swatch.com content.
Example of AI assisted face-aging software: https://www.sciencemag.org/news/2018/06/artificial-intelligence-can-predict-how-you-ll-look-decades-now
VIRAL – DAIMLER/ BOSCH – WORLDWIDE
Agency: Jung von Matt.
Currently in touch with Daimler about this.