CURRENT PROJECTS

 

Proactive work.

 

 

 

 

 
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DIGITAL –  AUDI 

Buttons on Audi's website that let users decide how technical the content is.

When the +Technik button is pressed, a page's text gradually rearranges itself and expands as the explanation becomes increasingly in-depth and advanced.

Agency: Thjnk Berlin – awaiting client budget.

 

 

 

 
 
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A FASHION CONCEPT FOR 2018'S WORLD WAR ONE ARMISTICE CENTENARY

Each item of the Uniform combines military design influences from several countries and centuries.

For example, a jacket's sleeves could have:

– one military button from Iron Age Egypt

– one from 3rd Century BC Rome

– one from 15th century Ottoman Empire

– one from 18th Century France

– and one from 1950s USSR.

A one-off capsule of the clothes would be auctioned for charities such as Unicef and War Child.

Central Saint Martins College intended to set this as a project for fashion students, but I was unable to find a backer to cover the production costs. Am currently seeking a brand that could run a competition for people to come up with the designs. Please get in touch if you have connections.

The concept could later be developed commercially, with customers able to become part of a digital United World Army.

 

 
 
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VIRAL

Armies of men and women tear themselves to pieces. 

Then the pieces start sewing themselves back together, so that bits of uniform become integrated in un-uniform ways.

 

 

 
 
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ALTERNATIVE ARMISTICE CENTENARY CONCEPT

IKEA runs a competition for people to design a “Not Very Swedish” IKEA product. 

The product – a symbol against nationalism – is launched on World War One Armistice Centenary day, 11th November 2018. 

It has to include design influences from at least three countries. (Sweden can be one, but doesn’t have to be.)

All profits go to charities Unicef and War Child. 

IKEA feels that to mark the centenary of the end of worst conflict in the history of humankind, we need something more substantial than wreathes, speeches and ceremonies. We need something that’s part of our homes.

 

 

 

 
 
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INTEGRATED – CONCEPT FOR TWO NEW CRISP FLAVOURS – UK

Customers aren’t told what the specifics of each flavour are.

Instead, on-pack and social competitions encourage them to guess.

N.B. "Toff" in English means "posh person."  "Chav" means the opposite.

Agency: TBC. 

 

 

 
 
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AN APP CONCEPT FOR MICROSOFT HOLOLENS 2

(WHICH IS A MORE MOBILE VERSION OF THE ORIGINAL HOLOLENS AR HEADSET)

The app would let us play Badminton and Tennis with real rackets and shuttlecocks/ balls, but without the need for nets and courts. 

It also lets us run around our local park as if it were an Olympic stadium – with famous Olympic competitors and thousands of people cheering.

According to this article, what's holding Hololens back is the lack of a viable Microsoft mobile platform and the lack of commercial appeal. The app would at least help address the latter issue.

Full concept here.

Agency: McCann NYC said I should try and reach developers at Microsoft, but that this might be hard.

 

 

 

 
 
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EXPERIENTIAL 

BMWi, the brand that's leading carbon fibre production cars, now establishes the world's first all-carbon fibre sport.

A Carbon Man Triathlon is as physically demanding as an Iron Man Triathlon, but with key differences: 

contestants complete an alpine ski tour, followed by a 100 km cross-country bike ride and then a 70 km windsurfing slalom course – all on the latest carbon fibre sports equipment.

Just as carbon makes skis, mountain bikes and windsurfing boards stiffer and lighter, it gives BMWi its class leading performance on twisty mountain roads.

And of course, BMWi causes zero ecological impact to the fragile mountain environments where the event takes place.

Agency: Serviceplan Hamburg presented to BMW Switzerland. The client likes the concept but currently has insufficient budget.

Full presentation here

 

 

 
 
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SOCIAL

A concept to bolster the current Swatch "Explore your ‪future classic‬" campaign. (Below.)

We invite teens to use face-aging software on themselves, then face-match the images they generate with actual living people around the world. (Using face recognition software and social media.)

The most impressive male and female "Future Classic" groups are brought together, so they can stay in five star hotels and appear on TV chat shows and Facebook Carousels.

Agency: Can't work out which it is, Maybe it's all in-house?

 

 
 
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