Proactive assignments for a variety of ad agencies and clients.
Apart from the Chav & Toff flavoured crisps, all concepts are active.
DIGITAL – AUDI TECHNIKOMETER
A dial on Audi's website that lets users choose how technical the content is.
As the dial is turned, a page's text gradually becomes more condensed and rearranges itself as the explanation becomes increasingly in-depth and technical.
Agency: Thjnk Berlin - awaiting client budget.
UNITED WORLD ARMY UNIFORM
A FASHION CONCEPT TO COINCIDE WITH THE WW1 ARMISTICE CENTENARY, NOVEMBER 2018.
CENTRAL SAINT MARTINS COLLEGE WANTS TO SET THIS AS A BA COURSE BRIEF.
Each item of the Uniform combines military design influences from a variety of countries and centuries.
For example, jacket sleeves could have:
one military button from Iron Age Egypt
one from 3rd Century BC Rome
one from 15th century Ottoman Empire
one from 18th Century France
and one from 1950s USSR.
The clothes (for men and women) are presented by the college students at an event during the Centenary.
Proceeds from an auction of the clothes go to Unicef and War Child.
Currently seeking backers to cover the £5k – £15k production costs.
CONCEPT FOR TWO NEW CRISP FLAVOURS (UK)
Customers aren’t told what the specifics of each flavour are.
Instead, on-pack and social competitions encourage them to guess.
(N.B. 'Toff' in English means 'posh person.' 'Chav' means the opposite.)
THE WORLD’S FIRST SPORT TO COMBINE SNOW, WATER, ROCK, WIND AND GRAVITY.
Contestants complete an alpine ski tour, a cross-country mountain bike ride and a windsurfing slalom – from the ski resort of Passo del Tonale, through the mountains to Lake Garda, Italy, in April 2019.
Social recruitment of contestants (male and female) during summer 2018.
Could run at similar locations around the world in subsequent years.
Agency: tbc. (The head of tourism for the Garda Trentino region is keen on the concept and it's currently with Red Bull's marketing team.)