CURRENT PROJECTS

Proactive assignments for a variety of ad agencies and brands.

 

 

 

 

 
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DIGITAL – AUDI TECHNIKOMETER 

A dial on Audi's website that lets users choose how technical the content is.

As the dial is turned, a page's text gradually becomes more condensed and rearranges itself as the explanation becomes increasingly in-depth and technical.

Agency: Thjnk Berlin - awaiting client budget.

 

 

 

 

 
 

UNITED WORLD ARMY UNIFORM

A FASHION CONCEPT FOR THE WW1 ARMISTICE CENTENARY, NOVEMBER 2018

CENTRAL SAINT MARTINS COLLEGE WANTS TO SET THIS AS A BA COURSE BRIEF.

 

Each item of the Uniform combines military design influences from a variety of countries and centuries.

The clothes are displayed on male and female mannequins and by the students at a pop-up event during the Centenary.

Proceeds from an auction of the clothes go to charities Unicef and War Child.

We are currently working with Art Fund to crowdfund the production costs of the clothes and viral.

 

 
 
 
   

 

 

 
 
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CONCEPT FOR TWO NEW CRISP FLAVOURS (UK)

Customers aren’t told what the specifics of each flavour is. Instead, social competitions encourage them to guess.

(N.B. 'Toff' in English means 'posh person.' 'Chav' means the opposite.)

 

 

 

 

 
 
 
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CONTENT:

PROPOSAL FOR A NEW SPORTING EVENT IN ST MORITZ, SWITZERLAND 

Serviceplan Hamburg presented this to BMW Switzerland and it will hopefully take place in April 2019.

 

Concept:

The brand that's leading carbon fibre e-mobility establishes the world’s first all-carbon fibre sport.

In the proposed event, contestants complete an alpine ski tour, a cross-country bike ride and a windsurfing slalom –

all on the latest carbon sports equipment.

 

Just as carbon makes skis, mountain bikes and windsurf boards stiffer and lighter, it gives BMWi an advantage on twisty mountain roads.

And BMWi has zero eco impact on the fragile mountain and aquatic environments where the event takes place.

 

Social recruitment of Carbon Man athletes (male and female) would take place during summer  2018.

The event could run at similar locations around the world in subsequent years.

 

Full presentation here.