CURRENT PROJECTS

Proactive assignments for a variety of ad agencies and brands.

 

 

 

 
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DIGITAL – AUDI TECHNIKOMETER 

A dial on Audi's website that lets users choose how technical the content is.

As the dial is turned, a page's text gradually becomes more condensed and rearranges itself as the explanation becomes increasingly in-depth and technical.

Agency: Thjnk Berlin - awaiting client budget.

 

 

 
 
 

UNITED WORLD ARMY UNIFORM

A FASHION CONCEPT TO COINCIDE WITH THE WW1 ARMISTICE CENTENARY, NOVEMBER 2018.

CENTRAL SAINT MARTINS COLLEGE WANTS TO SET THIS AS A BA COURSE BRIEF.

 

Each item of the Uniform combines military design influences from a variety of countries and centuries.

For example, on a jacket sleeve you could have:

one military button from Iron Age Egypt

one from 3rd Century BC Rome

one from 15th century Ottoman Empire

one from 18th Century France

and one from 1950s USSR.

 

The clothes (for men and women) are presented by the college students at an event during the Centenary.

Proceeds from an auction of the clothes go to Unicef and War Child.

Currently seeking backers to cover the £5k – £15k production costs. In talks with Vogue and Activision's Destiny 2 – a futuristic game about defending Earth.

 

 
 
 
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INTEGRATED:

CONCEPT FOR TWO NEW CRISP FLAVOURS (UK)

 

Customers aren’t told what the specifics of each flavour are.

Instead, on-pack and social competitions encourage them to guess.

(N.B. 'Toff' in English means 'posh person.' 'Chav' means the opposite.)

 

 

 

 
 
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EXPERIENTIAL 

THE WORLD’S FIRST SPORT THAT COMBINES SNOW, WATER, ROCK, WIND AND GRAVITY.

Contestants complete an alpine ski tour, a cross-country bike ride and a windsurfing slalom – from Passo del Tonale to Lake Garda, Italy, in April 2019.

Social recruitment of contestants (male and female) would take place during summer 2018.

The event could run at similar locations around the world in subsequent years.

Agency: tbc. (The head of tourism for the Garda Trentino region is keen on the concept.)

Full presentation here