CONCEPT FOR TWO NEW VERY BRITISH CRISP FLAVOURS
Customers aren’t told what each delicious flavour actually is, but on-pack and social competitions encourage them to guess.
("Toff" in English means "posh person." "Chav" means the opposite.)
(Concept currently on hold at AMV BBDO.)
SOCIAL AND DIRECT PROPOSAL FOR ASOS
Pedestrianisation of London’s Oxford Street was indefinitely cancelled in June 2018 by Westminster Council.
There’s now a plan to partially pedestrianise Oxford Street, which will be decided by the Council
during winter 2019.
Using social media and local fly posters, ASOS urges people to petition the council to pedestrianise.
If the decision goes against pedestrianisation, ASOS holds a protest festival with free food and drink along the street’s pavements in spring 2020.
If the decision is for pedestrianisation, ASOS starts campaigning for other major streets in the UK and Europe’s cities to be pedestrianised.
Report on the decision here:
ONLINE INCENTIVE PROGRAM
People who shop online at ASOS get free tokens to spend in high street stores such as M&S.
VERSAILLES – AGGRESSION-FREE MILITARY FASHION
Established. 2019, VERSAILLES PEACE TREATY CENTENARY YEAR
A concept Central Saint Martins want to set as a sponsored BA fashion brief.
Each item in the range – which is for men and women – combines military design influences from at least three countries.
The influences can be from any time past, present or future, as long as they don’t represent military alliances.
For example, the buttons on the sleeves of a jacket:
– one from 22nd Century Russo-China
– one from 1880s Australia
– one from 2555 BC Egypt
The winning designs are produced as a one-off capsule and charity auctioned.
MULTINATIONAL, NEUTRAL LABELLING
ANIMATED INVITATION – (IF COMPETITION WERE ANNOUNCED MORE WIDELY)
Armies of men and women tear themselves to pieces, then the pieces start stitching themselves back together in un-uniform ways.
A general made from two sewn-together horses’ heads and bits of soldiers walks towards us, announcing the competition details.
“MILES FROM A+E” – PR STUNT – UK
We reduce the price of Nurofen Plus in five remote UK postcodes furthest from hospitals.
In line with the current Nurofen campaign, we also research statistics to see if those living near hospitals have a greater number of serious injuries than those living further away.
(ie, are braver.)
AUDI – WEBSITE
Buttons on select pages of audi.co.uk that let users infinitely adjust the amount of content on a topic.
When the +Technik button is pressed, a page's text gradually rearranges itself and expands as the explanation becomes increasingly in-depth and advanced.
PRODUCT CONCEPT – EU LAGER
Produced by microbreweries from three EU member states, chosen by an international social media vote.
The microbrewery and country of each variety is displayed on the can.
Users can track which stores stock their favourite at lager.eu
Part of the profit is used to offset the environmental impact of transporting the beer across Europe.
Social media update votes held every five years.
The aims of the initiative:
- Support EU craft breweries
- Help generate European unity
- Later develop EU Lager as an EU export
Currently pitching this to the European Craft Brewers Association.
To let people know that Daimler and Bosch are trialling self driving cars in California.
I suggested this proactively recently. The script was originally written when I was freelancing on Mercedes-Benz for Jung von Matt.
Agency: Publicis Emil London/ Jung von Matt,
“TIME FAMILIES” – GLOBAL SOCIAL/ DIGITAL CONCEPT
We invite teens to use a blend of the face-aging software (Eg, Facebook FaceApp) and find your lookalike software, (Eg, Twin Strangers) so they can find people around the world who resemble them at various stages in their future lives.
For example, an eleven-year-old might find people who resemble her when she’s 16, 25, 30, 37, 56, 75 and 93.
She then invites them to connect with the project, via social.
The most impressive male and female Time Families are invited to stay in a Swiss hotel for a weekend, where they’re filmed for worldwide news programs and swatch.com content.
Agency: The Swatch marketing manager said it didn’t fit with their current marketing plan.
DIRECT – VIVIENNE WESTWOOD, ALESSANDRO MICHELE (GUCCI)
Isn’t it time the green movement stopped looking so student-ey?
Wouldn’t protesters who glue themselves to streets have more impact dressed in fine suits?
Shouldn’t the likes of Vivienne Westwood and Alessandro Michele provide the attire for Extinction Rebellion road blocks?