NHS MENTAL HEALTH

 

The National Health Service borough of Sutton & Merton wanted to advertise their local IAPT centre for treating mental health issues.

The idea was to help remove the stigma of mental health issues so sufferers would be more likely to make contact.

A digital concept was proactively suggested for national and international use.

Agency: Elevenfifteen London.

 

 

 

 
LOCAL DISPLAY MEDIA GPs' waiting rooms and community centres.    

LOCAL DISPLAY MEDIA

GPs' waiting rooms and community centres.

 

 

 
 
   

 

 

 
 
 
 
 
DIGITAL Users complete the brief questionnaire to discover which celebrities' mental health issues are similar to their own.* Or simply click on the photos for info on each sufferer. At the end of each profile they are reminded that IAPT mindcare is there if they need it.   *Questionnaire responses for deceased luminaries are estimated by a panel of historians and psychiatrists. Living celebrities volunteer theirs.  

DIGITAL

Users complete the brief questionnaire to discover which celebrities' mental health issues are similar to their own.*

Or simply click on the photos for info on each sufferer.

At the end of each profile they are reminded that IAPT mindcare is there if they need it.

 

*Questionnaire responses for deceased luminaries are estimated by a panel of historians and psychiatrists. Living celebrities volunteer theirs.