NHS MENTAL HEALTH
The borough of Sutton & Merton wanted mental health sufferers to contact their local treatment centre.
The idea was to reduce the stigma of mental health – so sufferers would find it easier to make contact.
As well as the local media executions, a digital concept was suggested for national use.
Agency: Elevenfifteen London.
LOCAL DISPLAY MEDIA
(GPs' waiting rooms, cinema foyers, community centres.)
Users complete a questionnaire to discover which celebrities' mental health profiles are similar to their own.
Or simply click on the photos for info on each sufferer.
Questionnaire responses for deceased luminaries are estimated by a panel of historians and psychiatrists.
Living celebrities volunteer theirs.
The questionnaire incorporates elements from existing psychological tests e.g. the Bipolar Spectrum Diagnostic Scale.