The borough of Sutton & Merton wanted more mental health sufferers to contact their local treatment centre.

The idea was to make that easier, by reducing the stigma of mental health disorders.

In addition to the local executions, a digital concept was suggested for national/ international use. 


Agency: Elevenfifteen London.




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(In GPs' waiting rooms, cinema foyers and community centres.)



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People complete a questionnaire to discover which celebrities' mental health profiles are similar to their own.

Or simply click on the photos for info on each sufferer.

Questionnaire responses for deceased luminaries are estimated by a panel of historians and psychiatrists.

Living celebrities volunteer theirs.

The questionnaire incorporates elements from existing psychological tests e.g. the Bipolar Spectrum Diagnostic Scale.