NHS MENTAL HEALTH
The National Health Service borough of Sutton & Merton wanted to advertise their local IAPT centre for treating mental health issues.
The idea was to help remove the stigma of mental health issues so sufferers would be more likely to make contact.
A digital concept was proactively suggested for national and international use.
Agency: Elevenfifteen London.
Users complete the questionnaire to discover which celebrities' mental health profiles are similar to their own.
Or simply click on the photos for info on each sufferer.
Questionnaire responses for deceased luminaries are estimated by a panel of historians and psychiatrists.
Living celebrities volunteer theirs.
The questionnaire incorporates existing psychological tests such as the Bipolar Spectrum Diagnostic Scale.