MASERATI

 

I have worked on digital, content, e-CRM, brand definition and internal briefs for the brand.

The work is for a worldwide audience through Geometry Global Frankfurt.

(See also "Digital/Long copy" section.)

 

 

 

 

 
e-CRM – MASERATI GHIBLI FINANCING OFFER  (Maserati is trying to establish itself in the mid-sized saloon market with the Ghibli.)      

e-CRM – MASERATI GHIBLI FINANCING OFFER 

(Maserati is trying to establish itself in the mid-sized saloon market with the Ghibli.)

 

 

 

 
 

DIRECT:  A 33 PAGE WELCOME MAGAZINE FOR NEW CUSTOMERS
 
Includes articles on five Maserati brand ambassadors, based on interviews and research I carried out.

 

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SAMPLE PAGE FROM MAGAZINE – FEATURING BRAND AMBASSADOR MASSIMO BOTTURA

Bottura is a triple Michelin star chef who drives around the Emilia-Romagna region in his Maserati Ghibli, sourcing fine ingredients.
(The quote is one I wrote for him.)

 

 

 

DIRECT

A leaflet that arrives with the customer welcome pack.

 

 
 
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... inside are instructions for ordering a pair of complimentary Maserati driving gloves.