MASERATI

 

I worked on digital, content, e-CRM and brand definition briefs for the brand.

The work was for a worldwide audience through Geometry Global Frankfurt.

(See also "Digital/Long copy" section.)

 

 

 

 
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NEW OWNER'S WELCOME PACK


Included a 33-page welcome magazine (below) covering the heritage of Maserati and the Emilia-Romagna region.

The copy was based on interviews with five Maserati brand ambassadors, plus research I carried out.

 

 

 
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SAMPLE PAGE FROM MAGAZINE – FEATURING BRAND AMBASSADOR MASSIMO BOTTURA

The Michelin star chef scours the Emilia-Romagna region in his Maserati Ghibli, in order to source fine ingredients.
(The quote is one I wrote for him.)

 

 
 
A  LEAFLET IN THE NEW OWNERS' PACK Which provides instructions for ordering a pair of complimentary Maserati driving gloves.    

A  LEAFLET IN THE NEW OWNERS' PACK

Which provides instructions for ordering a pair of complimentary Maserati driving gloves.

 

 

 
 
GHIBLI FINANCING OFFER – CONCEPT Maserati is trying to establish itself in the mid-size saloon market with the Ghibli, while retaining premium appeal.        

GHIBLI FINANCING OFFER – CONCEPT

Maserati is trying to establish itself in the mid-size saloon market with the Ghibli, while retaining premium appeal.