I worked on digital, content, e-CRM and brand definition briefs for the brand.
The work was for a worldwide audience through Geometry Global Frankfurt.
(See also "Digital/Long copy" section.)
NEW OWNER'S WELCOME PACK
Included a 33-page welcome magazine (below) covering the heritage of Maserati and the Emilia-Romagna region.
The copy was based on interviews with five Maserati brand ambassadors, plus research I carried out.
SAMPLE PAGE FROM MAGAZINE – FEATURING BRAND AMBASSADOR MASSIMO BOTTURA
The Michelin star chef scours the Emilia-Romagna region in his Maserati Ghibli, in order to source fine ingredients.
(The quote is one I wrote for him.)