AFRI COLA

 

A campaign for the cult German cola that won a pitch and Art Director's Club Silver.

The brief was to refresh the brand's 1960s love & peace heritage.

The idea was to treat love like any other activity. One that makes you thirsty.

 

Agency: Jung von Matt.

 

 
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CAMPAIGN CLAIM

 

 

 
 
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POSTER

 

 

 
 
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SOCIAL AND CONTENT
A FIVE MINUTE REALITY SHOW ON MUSIC AND YOUTH CHANNELS

Guys and girls who've just been dumped compete to see who can produce the most tears.

They're shown heartbreaking photo and video stimulus material, sourced by friends via social media.

Up-and-coming bands play sad, soulful tunes in the background.

 

 

 

 
 

EXPERIENTIAL

An industrial, 50-metre hair climbing contest to co-promote the feature film Rapunzel.

 

 

 
 
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RADIO


Silver award, Art Director’s Club Germany.
Gold Award, Ramses Radio award.
Best Radio ad, ARD Award.

 

TRANSLATION
     
Annoyed-sounding MVO:

If I had my way, the world would be different.

There'd be policemen picking up hitchers, 

Firemen watering flowers,

And couples walking in single file on narrow pavements.

Yeah, I know I'm asking a lot.

Love is thirsty work.

SFX bottle opening.

...but it ain't when you've got an Afri Cola.