AFRI COLA

 

A German campaign for the cult German cola that won a pitch and Art Director's Club Silver.

The brief was to refresh the brand's dusty old 1960s love & peace heritage.

The idea was to treat love irreverently, like any other activity.

One that makes you thirsty.

 

Agency: Jung von Matt.

 

 
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CAMPAIGN CLAIM

 

 

 

 
 
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CONTENT AND SOCIAL
A FIVE MINUTE REALITY SHOW ON YOUTUBE, MUSIC AND YOUTH CHANNELS

Guys and girls who've just been jilted compete to see who can produce the most tears.

They're shown heartbreaking photo and video stimulus material, sourced by friends via Instagram and Snapchat.

Up-and-coming bands play sad but sweet tunes in the background.

 

 
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SOCIAL – SNAPCHAT LENS

Users who contribute to Tragedy Club get a Snapchat augmented reality Lens that lets them shed tears of Afri Cola.

 
 
 
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OUTDOOR

 
 

EXPERIENTIAL

A 50-metre hair climbing contest to co-promote the feature film Rapunzel.

 

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RADIO


Silver award, Art Director’s Club Germany.
Gold Award, Ramses Radio award.
Best Radio ad, ARD Award.

 

TRANSLATION
     
Annoyed-sounding bloke MVO:

If I had my way, the world would be different.

There'd be policemen picking up hitchers, 

Firemen watering flowers,

And couples walking in single file on narrow pavements.

Yeah, I know I'm asking a lot.

Love is thirsty work.

SFX bottle opening.

...but it ain't when you've got an Afri Cola.

 
 
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AFRI DATING – AN APP PROPOSAL

(There are I.Q. dating apps and psychometric dating apps. But none that combine both filters.)