AFRI COLA

 

A campaign for the cult German cola that won a pitch and Art Director's Club Silver.

The brief was to refresh the brand's 1960s love & peace heritage. 

The solution was to continue with love, but treat it irreverently, as if it were any other activity.

One that makes you thirsty.

 

Agency: Jung von Matt.

 

 
CAMPAIGN CLAIM  

CAMPAIGN CLAIM

 

 
 
POSTER      

POSTER

 

 

 

SOCIAL AND CONTENT: A FIVE MINUTE REALITY SHOW ON MTV.de  Girls and guys with love issues compete to see who can produce the most tears. Up-and-coming bands play sad, soulful tunes. Contestants and heartbreaking photos/ video material sourced via social.      

SOCIAL AND CONTENT:
A FIVE MINUTE REALITY SHOW ON MTV.de 

Girls and guys with love issues compete to see who can produce the most tears.

Up-and-coming bands play sad, soulful tunes.

Contestants and heartbreaking photos/ video material sourced via social.

 

 

 

 
 
EXPERIENTIAL An 50 metre hair climbing contest to co promote the feature film "Rapunzel."     

EXPERIENTIAL

An 50 metre hair climbing contest to co promote the feature film "Rapunzel." 

 

 

 
 
RADIO CAMPAIGN   (TRANSLATION) Silver award, Art Director’s Club Germany. Gold Award, Ramses Radio award. Best Radio ad, ARD Award.       MVO: If I had my way, the world would be different There'd be policemen picking up hitchers,  Firemen watering flowers, Couples walking in single file on narrow pavements, And mobile phone thieves dropping SIM cards in post boxes, So Deutsche Post could identify and return them to their owners. Yeah I know I'm askin' a lot.  Love is thirsty work.    (SFX bottle opening.) But it ain't when you got an Afri Cola.    

RADIO CAMPAIGN   (TRANSLATION)


Silver award, Art Director’s Club Germany.
Gold Award, Ramses Radio award.
Best Radio ad, ARD Award.


     
MVO:

If I had my way, the world would be different

There'd be policemen picking up hitchers, 

Firemen watering flowers,

Couples walking in single file on narrow pavements,

And mobile phone thieves dropping SIM cards in post boxes,

So Deutsche Post could identify and return them to their owners.

Yeah I know I'm askin' a lot. 

Love is thirsty work. 

 

(SFX bottle opening.)

But it ain't when you got an Afri Cola.