A campaign for the cult German cola that won a pitch and Art Director's Club Silver.
The brief was to refresh the brand's 1960s love & peace heritage.
The idea was to treat love like any other activity. One that makes you thirsty.
Agency: Jung von Matt.
SOCIAL AND CONTENT
A FIVE MINUTE REALITY SHOW ON MUSIC AND YOUTH CHANNELS
Guys and girls who've just been dumped compete to see who can produce the most tears.
They're shown heartbreaking photo and video stimulus material, sourced by friends via social media.
Up-and-coming bands play sad, soulful tunes in the background.
An industrial, 50-metre hair climbing contest to co-promote the feature film Rapunzel.
Silver award, Art Director’s Club Germany.
Gold Award, Ramses Radio award.
Best Radio ad, ARD Award.
If I had my way, the world would be different.
There'd be policemen picking up hitchers,
Firemen watering flowers,
And couples walking in single file on narrow pavements.
Yeah, I know I'm asking a lot.
Love is thirsty work.
SFX bottle opening.
...but it ain't when you've got an Afri Cola.