AFRI COLA

 

A campaign for the cult German cola that won a pitch and Art Director's Club Silver.

The brief was to refresh the brand's 1960s love & peace heritage. 

The solution was to continue with love, but treat it irreverently, as if it were any other activity.

One that makes you thirsty.

 

Agency: Jung von Matt.

 

 
CLAIM      

CLAIM

 

 

 

 
 
POSTER      

POSTER

 

 

 

 
 
SOCIAL AND CONTENT (PROPOSAL) A FIVE MINUTE REALITY SHOW ON MUSIC CHANNELS SUCH AS MTV.de Girls and guys with love issues compete to see who can produce the most tears. Up-and-coming bands play genuinely sad, soulful tunes. Contestants and heartbreaking photos/ video material sourced via social.      

SOCIAL AND CONTENT (PROPOSAL)
A FIVE MINUTE REALITY SHOW ON MUSIC CHANNELS SUCH AS MTV.de

Girls and guys with love issues compete to see who can produce the most tears.

Up-and-coming bands play genuinely sad, soulful tunes.

Contestants and heartbreaking photos/ video material sourced via social.

 

 

 

 
 
EXPERIENTIAL A 50-metre hair climbing contest to co promote the feature film "Rapunzel."     

EXPERIENTIAL

A 50-metre hair climbing contest to co promote the feature film "Rapunzel." 

 

 

 
 
RADIO CAMPAIGN   (TRANSLATION) Silver award, Art Director’s Club Germany. Gold Award, Ramses Radio award. Best Radio ad, ARD Award.       MVO: If I had my way, the world would be different There'd be policemen picking up hitchers,  Firemen watering flowers, Couples walking in single file on narrow pavements, And mobile phone thieves dropping SIM cards in post boxes, So Deutsche Post could identify and return them to their owners. Yeah I know I'm askin' a lot.  Love is thirsty work.    (SFX bottle opening.) But it ain't when you got an Afri Cola.      

RADIO CAMPAIGN   (TRANSLATION)


Silver award, Art Director’s Club Germany.
Gold Award, Ramses Radio award.
Best Radio ad, ARD Award.


     
MVO:

If I had my way, the world would be different

There'd be policemen picking up hitchers, 

Firemen watering flowers,

Couples walking in single file on narrow pavements,

And mobile phone thieves dropping SIM cards in post boxes,

So Deutsche Post could identify and return them to their owners.

Yeah I know I'm askin' a lot. 

Love is thirsty work. 

 

(SFX bottle opening.)

But it ain't when you got an Afri Cola.