A proposal that would add attraction to all ITV’s programmes and commercials.
ITV launches a new digital channel:
ITV zoOm is regular ITV, but shown zoomed out from in a lounge full of cute, adorable creatures.
Sometimes people come and sit in the ITV zoOm lounge.
E.g. veteran stars sit in to watch vintage shows they starred in.
Advertisers are allowed to perform live stunts during ITV’s commercial breaks.
(Even during competitors’ spots, as long as they advertise on regular ITV.)
During horror films, the cute adorable creatures get gradually replaced by scary ones.