An app and integrated proposal for the current "Feed their curiosity" campaign.
Whiskers Box is a user-controlled digital overlay that enables footage of kittens to appear in the margins of TV homescreens, mail apps and web pages.
The cute little creatures appear to jump in and out of media "boxes" such as BBC iPlayer and Yahoo mail.
To obtain the footage:
Via social, we invite users to bring their kittens along and "feed their curiosity" with a Whiskas box.
The box is filmed from the front...
...and the user-controlled Whiskas Box app overlays part of the footage onto broadcasters' homescreens.
So now viewers can watch kittens clambering in and out of BBC iPlayer, 4od and ITV Player... which appear to have cardboard side flaps.
The app can also overlay footage over irritating ads in mail apps – so users can watch kittens clambering in and out of their mail boxes.
Every so often the RSPCA provides stray cats and kittens to be filmed. Users get to choose which to re-home.