An integrated campaign which began with a digital brief from the client but didn't run.
Agency: KKLD NYC/Berlin.
SPECIAL BUILD POSTERS OPPOSITE OFFICE BLOCKS
Employees across the land score points for the number of hours they're busy playing around on Facebook, Instagram and Snapchat.*
Point scoring periods are from 10.00 am to 12.00 am and from 2.00 pm to 5.00 pm, Mon to Fri.
"Britain's Smartest Company" league tables (based on average points per employee), are updated daily on large digital posters.
* ie, not just logged in, but actually interacting.
Occupation defined by Linkedin 'current employer' status.
A boss, an exec and a cute, shy 16-yr-old female internin a lift.
The boss is congratulating the exec on his recent performance.
The shy young intern exits the lift,
Exec, making crude thrusting gestures: IMAGINE DOING THAT.
Boss: THAT HAPPENS TO BE MY DAUGHTER.
Exec: YES, I KNOW.