An integrated campaign which began with a digital brief from the client but didn't run.
Agency: KKLD NYC/Berlin.
SPECIAL BUILD POSTERS OPPOSITE OFFICE BLOCKS
Employees across the land score points for the number of hours they're busy playing around on Facebook, Instagram and Snapchat.*
Point scoring periods are from 10.00 am to 12.00 am and from 2.00 pm to 5.00 pm, Mon to Fri.
* ie, not just logged in, but actually interacting.
Occupation defined by Linkedin 'current employer' status.
A boss, an exec and a cute, shy 16-yr-old female internin a lift.
The boss is congratulating the exec on his recent performance.
The shy young intern exits the lift,
Exec, making crude thrusting gestures: IMAGINE DOING THAT.
Boss: THAT HAPPENS TO BE MY DAUGHTER.
Exec: YES, I KNOW.