DIGITAL /LONG COPY

 

 

 

 

B2B BROCHURE FOR ENERGY COMPANY RWE

Which presented RWE to potential energy partners in the Netherlands, (where it was none too popular).

Agency: Jung von Matt.

 

 
 
RWE Line large.jpg

BRAND CLAIM

Agency: Jung von Matt

 

 

 

 
 
SOCIAL: TWITTER LAUNCH OF THE LEICA Q Agency: Geometry Global.  

SOCIAL: TWITTER LAUNCH OF THE LEICA Q

Agency: Geometry Global.

 

 
PRINT – LEICA SL LAUNCH      

PRINT – LEICA SL LAUNCH

 

 

 

INTERNAL - ADIDAS RUNNERS GUIDE A guide to setting up adidas runners in all markets worldwide. (The work can't be shown as it's confidential.) Agency: Heimat Berlin.    

INTERNAL - ADIDAS RUNNERS GUIDE

A guide to setting up adidas runners in all markets worldwide. (The work can't be shown as it's confidential.)

Agency: Heimat Berlin.

 

 

Charity water 1.jpg

WEB COPY FOR CHARITY: WATER UK

 

charity water 2.jpg
 
 
charity water 4.jpg

CHARITY: WATER UK – EMAIL

 

 

 

DIGITAL & INTEGRATED - FOR BRAND RE-LAUNCH

Rodenstock's Rocco models were popular from the 60s and 70s onwards, until production ceased in the early 90s. 

To reintroduce the brand, a tongue-in-cheek story explained where Rocco had been all that time. (Brochure version of the story below.)

I suggested that users could submit their own reasons for Rocco's disappearance for a chance to win Rocco eyewear. 

The client agreed to add this aspect to the campaign.

Agency: Eat, Sleep + Design Berlin.

 

BRAND RELAUNCH

Printed brochure version.

 

SOCIAL #whereisrocco    

SOCIAL

#whereisrocco

 

 

EMAIL: TEST DRIVE INVITATION  For Maserati Quattroporte Agency: Geometry Global.  

EMAIL: TEST DRIVE INVITATION 

For Maserati Quattroporte

Agency: Geometry Global.

 

EMAIL: TEST DRIVE INVITATION  For Maserati Ghibli  

EMAIL: TEST DRIVE INVITATION 

For Maserati Ghibli

 

DIRECT – MASERATI Teaser letter which customers are sent prior to receiving their customer welcome packs.  

DIRECT – MASERATI

Teaser letter which customers are sent prior to receiving their customer welcome packs.

 

 

DIRECT:  A 33 PAGE WELCOME MAGAZINE FOR NEW MASERATI CUSTOMERS
 
Includes articles on five Maserati brand ambassadors, based on interviews and research I carried out.

 

 

 

 

TED@BCG PROMOTIONAL VIDEO FOR THE BOSTON CONSULTING GROUP
 
Edited together from the source material of several key speakers.

Agency: working directly for BCG.

 

 

TED@BCG SINGAPORE LEAFLET INTRO COPY.  

TED@BCG SINGAPORE LEAFLET INTRO COPY.

 

SOCIAL I wrote some pieces for the BCG careers section including several posts on BCG alumni.  

SOCIAL
I wrote some pieces for the BCG careers section including several posts on BCG alumni.

 

 
Archimedes.jpg

PRINT – FINANCIAL TIMES

Brand statement for BCG's 50th Anniversary. 

(More work from this campaign in portfolio under "BCG")

 

 
Twill website.jpg

DIDITAL COPY – DAMCO/ TWILL

Twill is a new digital freight-forwarding venture from Damco. (A Boston Consulting Group client.)

Agency: working directly for BCG

 

 

InvestEU copy page 1.jpg
EU – GOVERNMENT AND PUBLIC SECTOR COPY Copy explaining what EU investments achieve across Europe. (This didn't run in the end.) Agency: Havas Belgium    

EU – GOVERNMENT AND PUBLIC SECTOR COPY

Copy explaining what EU investments achieve across Europe.

(This didn't run in the end.)

Agency: Havas Belgium

 

 

sage payments copy.jpg
 

SAGE DIGITAL COPY 

I have worked on several of Sage's products, including Sage Accounting, Sage Enterprise Business Management Solutions and Sage HRP.

Agency: Freedman International.

 

 

Web image for Squarespace.jpg

INTERNAL LAUNCH COPY (CONFIDENTIAL.)

I edited the internal launch description guidelines for the Klarna Buy Now Pay Later online tool.

Agency: Freedman International.

 

 

 
 

SUKRIN DIGITAL AND PACK COPY

I assisted with the tone and copy for this Scandinavian health food brand's UK launch.

See:

http://www.sukrin.co.uk

Agency: direct for client.

 
 
NEFF Fridge Freezers support screen grab.jpg
NEFF Fridge Freezers support screen grab 2.jpg

NEFF DIGITAL COPY 

For the NEFF support pages.

See

Agency: EightDots Munich.

 
e-INVITATION – LEICA – INTERNATIONAL To an after-event for the 2015 Science & Technology Oscars - at which Leica won an award for its Summilux-C cine lenses. Agency: Geometry Global.    

e-INVITATION – LEICA – INTERNATIONAL

To an after-event for the 2015 Science & Technology Oscars - at which Leica won an award for its Summilux-C cine lenses.

Agency: Geometry Global.

 

 

 
INTERNAL DEALERSHIP SALES COMPETITION – EMAIL I also wrote the follow up, competition status and winner announcement emails. Agency: Freedman International.    

INTERNAL DEALERSHIP SALES COMPETITION – EMAIL

I also wrote the follow up, competition status and winner announcement emails.

Agency: Freedman International.

 

 

 
BANNER – EUROPE Shell miGarage app banner.

BANNER – EUROPE

Shell miGarage app banner.

 
 
 

DIGITAL AND  DIRECT – RECRUITMENT & EMPLOYER BRANDING FOR RENTOKIL INITIAL

Agency: The Team, London.

 

 

Rentokil Intial recruitment induction 1.jpg

RENTOKIL INITIAL SAMPLE COPY: THE BRAND STATEMENT

Rentokil Intial recruitment induction 2.jpg
Rentokil Intial recruitment induction 3.jpg
 
 

CONTENT – B2B BROCHURE

Publicised a documentary film about conductor Valery Gergiev to potential sponsors.

Agency: working directly for client.
 

 

 

 

 

BRAND MANIFESTO FOR BMWi

As well as editing the initial launch web copy, I wrote the brand manifesto.

Agency: KKLD NYC/Berlin.

 
 
INTERNAL – BMW i MANIFESTO      

INTERNAL – BMW i MANIFESTO

 

 

 

 
LAUNCH CAMPAIGN FOR RAW ROLLING TOBACCO – EUROPE Agency: Jung von Matt    

LAUNCH CAMPAIGN FOR RAW ROLLING TOBACCO – EUROPE

Agency: Jung von Matt

 

 

     

 

 

 

 
PRINT CAMPAIGN Mars UK Agency: Darcy.  

PRINT CAMPAIGN

Mars UK

Agency: Darcy.