DIGITAL /LONG COPY

 

 

 

 

 
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RWE – B2B BROCHURE – GERMANY/HOLLAND

Presented RWE to potential energy partners in the Netherlands, (where it was none too popular).

Click here to see full brochure.

Agency: Jung von Matt.

 
 
 
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RWE – BRAND CLAIM – WORLDWIDE

Agency: Jung von Matt.

 

 

 

 
 
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FITBIT – FACEBOOK DISPLAY AD – UK

A line to launch Fitbit's new swim-proof Flex 2.

Agency: Freedman International.

 

 

 
 
 LEICA Q – TWITTER LAUNCH – EUROPE  Agency: Geometry Global.   

LEICA Q – TWITTER LAUNCH – EUROPE

Agency: Geometry Global.

 

 
 LEICA SL – PRINT LAUNCH – EUROPE         

LEICA SL – PRINT LAUNCH – EUROPE

 

 

 

 ADIDAS RUNNERS GUIDE – INTERNAL  A guide to setting up adidas runners in all markets worldwide. (The work can't be shown as it's confidential.)  Agency: Heimat Berlin.      

ADIDAS RUNNERS GUIDE – INTERNAL

A guide to setting up adidas runners in all markets worldwide. (The work can't be shown as it's confidential.)

Agency: Heimat Berlin.

 

 

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CHARITY: WATER – WEB COPY – UK

I assisted with the UK launch of the brand.

Agency; Freedman International.

 

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CHARITY : WATER – EMAIL – UK

 

 
 

RODENSTOCK ROCCO EYEWEAR –DIGITAL & INTEGRATED  BRAND RELAUNCH – GLOBAL

Rodenstock's Rocco models were popular from the 60s and 70s onwards, until production ceased in the early 90s. 

To reintroduce the brand, a tongue-in-cheek story explained where Rocco had been all that time. (Brochure version of the story below.)

I wrote the story to a series of random images that had already been shot.

I also suggested that users could submit their own reasons for Rocco's disappearance for a chance to win Rocco eyewear. 

The client agreed to add this aspect to the campaign.

Agency: Eat, Sleep + Design Berlin.

Rodenstock Rocco Catalog cover.jpg

BRAND RELAUNCH – BROCHURE VERSION 

Click here to view.

 

 BRAND RELAUNCH – SOCIAL  #whereisrocco was the social tag to the campaign, which had a presence on Facebook      

BRAND RELAUNCH – SOCIAL

#whereisrocco was the social tag to the campaign, which had a presence on Facebook

 

 

 MASERATI – eCRM TEST DRIVE INVITATION  – WORLDWIDE  For Maserati Quattroporte.  Agency: Geometry Global.      

MASERATI – eCRM TEST DRIVE INVITATION  – WORLDWIDE

For Maserati Quattroporte.

Agency: Geometry Global.

 

 

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MASERATI QUATTROPORTE 2017 VERSION – eCRM AND SOCIAL LAUNCH – GLOBAL

I wrote the "Meet your equal" line and eCRM assets.

Click here to view. 

 
 

MASERATI – TEASER LETTER FOR NEW OWNERS – WORLDWIDE

A letter which new owners are sent prior to receiving their new owner welcome packs.

 

 

MASERATI – NEW OWNER WELCOME PACK – WORLDWIDE

Included a 33-page welcome magazine (below) covering the heritage of Maserati and the Emilia-Romagna region.

The copy was based on interviews with five Maserati brand ambassadors, plus research I carried out.

 

 
 
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MASERATI – NEW OWNER MAGAZINE

Click here to view magazine.

 

 

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MASERATI – BRAND PERSONA AND TONE  DEVELOPMENT

 

 

 

 
 

TED@BCG – PROMOTIONAL VIDEO FOR THE BOSTON CONSULTING GROUP
 
Edited together from the source material of several key speakers.

Agency: working directly for BCG.

 

 

 TED@BCG SINGAPORE – LEAFLET INTRODUCTION COPY    

TED@BCG SINGAPORE – LEAFLET INTRODUCTION COPY 

 

 BCG – SOCIAL I wrote some pieces for the careers section of bcg.com including several Facebook posts on BCG alumni.   

BCG – SOCIAL
I wrote some pieces for the careers section of bcg.com including several Facebook posts on BCG alumni.

 

 
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BCG PRINT – FINANCIAL TIMES

Brand statement for BCG's 50th Anniversary. 

(More work from this campaign in portfolio under "BCG")

 

 
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WEB LAUNCH – DAMCO/ TWILL

Twill is a new digital freight-forwarding venture from Damco. (A Boston Consulting Group client.)

Agency: working directly for BCG

 

 

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GOVERNMENT AND PUBLIC SECTOR WEB COPY – InvestEU 

Communicating to the public what EU investments achieve across Europe.

The copy I wrote has since changed. See original here

Agency: Scholz & Friends Belgium.

 

 

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RENAULT SPORT UK – WEB COPY

Copy for the range of Renault Sport Cars, site intro and racing series.

Didn't run as there was a client reshuffle during the project.

View copy here

Agency: Mobile5.

 

 

 

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SAGE UK – WEB COPY 

I have worked on several of Sage's products, including Sage Accounting, Sage Enterprise Business Management Solutions and Sage HRP.

Agency: Freedman International.

 

 

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KLARNA – INTERNAL LAUNCH COPY (CONFIDENTIAL.)

I edited the internal launch description guidelines for Klarna's Buy Now Pay Later online tool.

Agency: Freedman International.

 

 

SUKRIN – TONE OF VOICE, WEB AND PACK COPY – UK

I assisted with the tone and copy for this Scandinavian health food brand's UK launch.

See:

http://www.sukrin.co.uk

Agency: direct for Sukrin client.

 
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NEFF  – WEB COPY – WORLDWIDE

For the NEFF support pages.

Agency: EightDots Munich.

 
 LEICA – e-INVITATION  – WORLDWIDE  To an after-event for the 2015 Science & Technology Oscars - at which Leica won an award for its Summilux-C cine lenses.  Agency: Geometry Global.      

LEICA – e-INVITATION  – WORLDWIDE

To an after-event for the 2015 Science & Technology Oscars - at which Leica won an award for its Summilux-C cine lenses.

Agency: Geometry Global.

 

 

 
 SHELL – INTERNAL DEALERSHIP SALES COMPETITION – EMAIL – WORLDWIDE  I also wrote the follow up, competition status and winner announcement emails.  Agency: Freedman International.      

SHELL – INTERNAL DEALERSHIP SALES COMPETITION – EMAIL – WORLDWIDE

I also wrote the follow up, competition status and winner announcement emails.

Agency: Freedman International.

 

 

 
 SHELL – BANNER – EUROPE  Shell miGarage app banner.

SHELL – BANNER – EUROPE

Shell miGarage app banner.

 
 
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RENTOKIL INITIAL – RECRUITMENT & EMPLOYER BRANDING – DIRECT, DIGITAL AND TONE OF VOICE

Agency: The Team, London.

Click here to see full presentation.

 

 

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RENTOKIL INITIAL SAMPLE COPY: THE BRAND STATEMENT

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Sample pages for Squarespace.jpg

B2B BROCHURE

Publicised a documentary film about conductor Valery Gergiev to potential sponsors.

Agency: working directly for client.

Click here for full brochure.
 

 

 

 

 

BMWi – BRAND PERSONA – WORLDWIDE

As well as editing the initial launch web copy, I wrote the brand manifesto.

Agency: KKLD NYC/Berlin.

 
 
  INTERNAL – BMW i MANIFESTO          

INTERNAL – BMW i MANIFESTO

 

 

 

 
 RAW ROLLING TOBACCO – LAUNCH CAMPAIGN, PRINT – EUROPE  Agency: Jung von Matt      

RAW ROLLING TOBACCO – LAUNCH CAMPAIGN, PRINT – EUROPE

Agency: Jung von Matt

 

 

        

 

 

 

 
 MARS, MEGA MARS LAUNCH – PRINT CAMPAIGN – UK  Agency: Darcy.   

MARS, MEGA MARS LAUNCH – PRINT CAMPAIGN – UK

Agency: Darcy.