DIGITAL /LONG COPY

 

 

 

 

 
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RWE – B2B BROCHURE – GERMANY/HOLLAND

Presented RWE to potential energy partners in the Netherlands, (where it was none too popular).

Click here to see full brochure.

Agency: Jung von Matt.

 

 
 
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RWE – BRAND CLAIM – WORLDWIDE

Agency: Jung von Matt.

 
 
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CHARITY: WATER – WEB COPY – UK

I assisted with the UK launch of the brand.

Agency; Freedman International.

 

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CHARITY : WATER – EMAIL – UK

 
 

LEICA SL – PRINT LAUNCH – EUROPE

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LEICA Q – TWITTER LAUNCH

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LEICA – SUMMILUX-C – e-INVITATION – WORLDWIDE

To an after-event for the 2015 Science & Technology Oscars - at which Leica won an award for its Summilux-C cine lenses.

Agency: Geometry Global.

 
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FACEBOOK AD – FITBIT – UK

Social launch copy for Fitbit's new swim-proof Flex 2. Also wrote versions for iPowered, Instagram and Adyoulike platforms.

Agency: Freedman International.

 
 ADIDAS RUNNERS GUIDE – INTERNAL  A guide to setting up adidas runners in all markets worldwide. (The work can't be shown as it's confidential.)  Agency: Heimat Berlin.

ADIDAS RUNNERS GUIDE – INTERNAL

A guide to setting up adidas runners in all markets worldwide. (The work can't be shown as it's confidential.)

Agency: Heimat Berlin.

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UBS – FACEBOOK CAROUSEL ADS – UK

Part of the UBS “Life’s Questions” campaign.

Agency: Leo Burnett London.

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UBS – TWITTER CONVERSATION ADS – UK

Customised content depending on the user’s point of view.

Part of the UBS “Life’s Questions” campaign.

Agency: Leo Burnett London.

 
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FINANCIAL TECH COPY – INTERNAL/ CONFIDENTIAL – UK

A series of best practice and tech implementation guides which I developed together with Lloyds Banking Group's IT teams. 

Included documents and videos covering topics such as Agile, Devops and Continuous Integration.

Agency: Publicis.Sapient London.

  

 
 
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AWARDS SUBMISSION COPY – UK

The headline for Lloyds Banking Group's entry into an "Excellence in e-commerce" category.

(Banking is well-known for lagging behind other sectors in this respect.)

Agency: Publicis.Sapient London.

 

 

 
 
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FINANCIAL COPY – INTERNAL/ CONFIDENTIAL – UK

A pitch for HSBC's business titled "The future of banking."

Agency: Oliver London.

 

 

 

 

RODENSTOCK ROCCO EYEWEAR – DIGITAL & SOCIAL  BRAND RELAUNCH – GLOBAL

Rodenstock's Rocco models were popular from the 60s and 70s onwards, until production ceased in the early 90s. 

To reintroduce the brand, a tongue-in-cheek story explained where Rocco had been all that time. (Brochure version of the story below.)

I wrote the story to a series of random images that had already been shot.

I also suggested that users could submit their own reasons for Rocco's disappearance for a chance to win Rocco eyewear. 

The client agreed to add this social element to the campaign.

Agency: Eat, Sleep + Design Berlin.

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RODENSTOCK ROCCO BRAND RELAUNCH – BROCHURE VERSION 

Click here to view.

 

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RODENSTOCK ROCCO BRAND RELAUNCH – SOCIAL

#whereisrocco was the social tag to the campaign, which had a presence on Facebook

 

FMCG – SUKRIN – TONE OF VOICE, WEB AND PACK COPY – UK

I assisted with the tone and copy for this Scandinavian health food brand's UK launch.

See:

http://www.sukrin.co.uk

Agency: direct for Sukrin client.

 

 

 

 
 

MASERATI – eCRM TEST DRIVE INVITATION – WORLDWIDE

For Maserati Quattroporte.

Agency: Geometry Global.

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MASERATI QUATTROPORTE 2017 VERSION – eCRM AND SOCIAL LAUNCH – GLOBAL

I wrote the "Meet your equal" line and eCRM assets.

Click here to view. 

Agency: Geometry Global.Agency: Geometry Global.

 

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MASERATI – TEASER LETTER FOR NEW OWNERS – WORLDWIDE

A letter from brand ambassador Massimo Bottura sent in advance of the new owner welcome pack.

Agency: Geometry Global.

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NEW OWNERS' WELCOME PACK

Included a 33-page magazine celebrating the heritage of Maserati and the Emilia-Romagna region. 

The copy was based on my research and interviews with five Maserati brand ambassadors.

Click to view

Agency: Geometry Global.

 

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NEW OWNERS' MAGAZINE 2017 – INTRO PAGE COPY

The 2017 magazine focussed on the history of the brand, from the early 1900s to the present day.

View here.

Agency: Geometry Global.

 


 
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SOCIAL – FACEBOOK POST FOR BOSTON CONSULTING GROUP ALUMNI – GLOBAL

Agency: working directly for BCG.

 

TED@BCG SINGAPORE – LEAFLET INTRODUCTION COPY

Agency: working directly for BCG.

 
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DIGITAL – FINANCIALTIMES.COM – UK

Examples from a sequence of ads in the financialtimes.com that highlighted BCG’s achievements for its clients.

The last ad in the sequence was for BCG's award-winning online magazine.

I have worked directly for BCG on print, web, B2B, video and social posts. 

Agency: working directly for BCG. 

 
 
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 YOUTUBE– TED@BCG – PROMOTIONAL VIDEO FOR THE BOSTON CONSULTING GROUP
 
Edited together from the source material of several key speakers.

Agency: working directly for BCG.

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WEB LAUNCH – DAMCO/ TWILL

Twill is a new digital freight-forwarding venture from Damco. (A Boston Consulting Group client.)

I wrote the positioning statement above as well as some of the launch web copy.

Agency: working directly for BCG.

 

 

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GOVERNMENT AND PUBLIC SECTOR WEB COPY – InvestEU 

Communicating to the public what EU investments achieve across Europe.

The copy I wrote has since changed. See original here

Agency: Scholz & Friends Belgium.

 

 

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RENAULT SPORT UK – WEB COPY

Copy for the range of Renault Sport Cars, site intro and racing series.

Didn't run as there was a client reshuffle during the project.

View copy here

Agency: Mobile5.

 

 

 

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SAGE UK – WEB COPY 

I have worked on several of Sage's products, including Sage Accounting, Sage Enterprise Business Management Solutions and Sage HRP.

Agency: Freedman International.

 

 

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KLARNA – INTERNAL LAUNCH COPY (CONFIDENTIAL.)

I edited the internal launch description guidelines for Klarna's Buy Now Pay Later online tool.

Agency: Freedman International.

 

 

 

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NEFF  – WEB COPY – WORLDWIDE

For the NEFF support pages.

Agency: EighytDots Munich.

 

SHELL – INTERNAL DEALERSHIP SALES COMPETITION – EMAIL – WORLDWIDE

I also wrote the follow up, competition status and winner announcement emails.

Agency: Freedman International.

 

SHELL – BANNER – EUROPE

Shell miGarage app banner.

Agency: Freedman International.

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RENTOKIL INITIAL – RECRUITMENT & EMPLOYER BRANDING – DIRECT, DIGITAL AND TONE OF VOICE – UK

Agency: The Team, London.

Click here to see full presentation.

 

 

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RENTOKIL INITIAL SAMPLE COPY: THE BRAND STATEMENT

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B2B BROCHURE – UK

Publicised a documentary film about conductor Valery Gergiev to potential sponsors.

Agency: working directly for client.

Click here for full brochure.
 
 

 

 

 

BMWi – BRAND PERSONA – WORLDWIDE – INTERNAL

As well as editing the initial launch web copy, I wrote the brand manifesto.

Agency: KKLD NYC/Berlin.

 
 
 
 
 

RAW ROLLING TOBACCO – LAUNCH CAMPAIGN, PRINT – EUROPE

Agency: Jung von Matt.

 
 MARS, MEGA MARS LAUNCH – PRINT CAMPAIGN – UK  Agency: Darcy.

MARS, MEGA MARS LAUNCH – PRINT CAMPAIGN – UK

Agency: Darcy.