DIGITAL /LONG COPY

 

 

 

 
SOCIAL: TWITTER LAUNCH OF THE LEICA Q Agency: Geometry Global.    

SOCIAL: TWITTER LAUNCH OF THE LEICA Q

Agency: Geometry Global.

 

 

 
PRINT – LEICA SL LAUNCH      

PRINT – LEICA SL LAUNCH

 

 

 

DIGITAL – DAMCO TWILL Twill is a digital disruptor for the worldwide freight forwarding business. I came up with the above claim, helped write the launch copy and developed internal comms for this fledgling company.    

DIGITAL – DAMCO TWILL

Twill is a digital disruptor for the worldwide freight forwarding business.

I came up with the above claim, helped write the launch copy and developed internal comms for this fledgling company.

 

 

DIGITAL & INTEGRATED – BACK STORY FOR BRAND RELAUNCH A tongue-in-cheek story explaining how Rocco was mega popular until around 1990, then vanished without a trace – but is now hitting the streets again. (See doc below.) I suggested users could submit their own reasons for Rocco's disappearance for a chance to win Rocco eyewear. This was integrated into the brand story. Agency: Eat, Sleep + Design Berlin    

DIGITAL & INTEGRATED – BACK STORY FOR BRAND RELAUNCH

A tongue-in-cheek story explaining how Rocco was mega popular until around 1990, then vanished without a trace – but is now hitting the streets again. (See doc below.)

I suggested users could submit their own reasons for Rocco's disappearance for a chance to win Rocco eyewear. This was integrated into the brand story.

Agency: Eat, Sleep + Design Berlin

 

 

 

ROCCO BRAND STORY

 

RETAIL WINDOW DISPLAY - GLOBAL      

RETAIL WINDOW DISPLAY - GLOBAL

 

 

 

DIGITAL COPY: TEST DRIVE INVITATION  For Maserati Quattroporte Agency: Geometry Global   (See "Maserati"  in portfolio for further Maserati long copy.)    

DIGITAL COPY: TEST DRIVE INVITATION 

For Maserati Quattroporte

Agency: Geometry Global

 

(See "Maserati"  in portfolio for further Maserati long copy.)

 

 

MASERATI – DIRECT Teaser letter which customers are sent prior to receiving their welcome packs. Agency: Geometry Global   See also "Maserati" in portfolio    

MASERATI – DIRECT

Teaser letter which customers are sent prior to receiving their welcome packs.

Agency: Geometry Global

 

See also "Maserati" in portfolio

 

 

BCG's 50th ANNIVERSARY CAMPAIGN A sequence of ads in the FT magazine that highlighted BCG’s achievements for its clients.  

BCG's 50th ANNIVERSARY CAMPAIGN

A sequence of ads in the FT magazine that highlighted BCG’s achievements for its clients.

 

   

 

 

 
 
 

TED@BCG PROMOTIONAL VIDEO FOR THE BOSTON CONSULTING GROUP
 
Edited together from the source material of several key speakers.

Agency: working directly for BCG.

 

 

TED@BCG SINGAPORE LEAFLET INTRO COPY.  

TED@BCG SINGAPORE LEAFLET INTRO COPY.

 

SOCIAL I wrote some pieces for the BCG careers section including several posts on BCG alumni.      

SOCIAL
I wrote some pieces for the BCG careers section including several posts on BCG alumni.

 

 

 

 
SUKRIN WEB AND PACK COPY I assisted with the tone and copy for this Scandinavian health food brand's UK launch. http://www.sukrin.co.uk  

SUKRIN WEB AND PACK COPY

I assisted with the tone and copy for this Scandinavian health food brand's UK launch.

http://www.sukrin.co.uk

 

 
 
 
 
PRINT CAMPAIGN Mars UK  

PRINT CAMPAIGN

Mars UK

 

   

 

 

e-INVITATION – LEICA – INTERNATIONAL To an after-event for the 2015 Science & Technology Oscars - at which Leica won an award for its Summilux-C cine lenses. Agency: Geometry Global.    

e-INVITATION – LEICA – INTERNATIONAL

To an after-event for the 2015 Science & Technology Oscars - at which Leica won an award for its Summilux-C cine lenses.

Agency: Geometry Global.

 

 

 
INTERNAL DEALERSHIP SALES COMPETITION – EMAIL I also wrote the follow up, competition status and winner announcement emails. Agency: Freedman International.      

INTERNAL DEALERSHIP SALES COMPETITION – EMAIL

I also wrote the follow up, competition status and winner announcement emails.

Agency: Freedman International.

 

 

 

 
DIGITAL – EUROPE Shell miGarage app banner    

DIGITAL – EUROPE

Shell miGarage app banner

 

 

 
 
 
DIGITAL COPY : SAGE PAYMENT SOLUTIONS WEBSITE I have worked on several of Sage's products, including Sage Accounting, Sage Enterprise Business Management Solutions and Sage HRP. http://go.sage.com/sagepaymentsdomorebi Agency: Freedman International.

DIGITAL COPY : SAGE PAYMENT SOLUTIONS WEBSITE

I have worked on several of Sage's products, including Sage Accounting, Sage Enterprise Business Management Solutions and Sage HRP.

http://go.sage.com/sagepaymentsdomorebi

Agency: Freedman International.

 
 
RWE BRAND CLAIM  

RWE BRAND CLAIM

 

 

B2B BROCHURE FOR ENERGY COMPANY RWE

Which presented RWE to potential energy partners in the Netherlands, (where it was none too popular).

Agency: Jung von Matt.

 

 

LAUNCH CAMPAIGN FOR RAW ROLLING TOBACCO – EUROPE Agency: Jung von Matt    

LAUNCH CAMPAIGN FOR RAW ROLLING TOBACCO – EUROPE

Agency: Jung von Matt

 

 

     

 

 

 

 
 

DIGITAL, DIRECT, RECRUITMENT & EMPLOYER BRANDING FOR RENTOKIL INITIAL

Agency: The Team, London.

 

 

 

CONTENT – B2B BROCHURE

Publicised a documentary film about conductor Valery Gergiev to potential sponsors.
 

 

 

 

 
BMWi As well as editing the initial launch web copy, I wrote the brand manifesto. Agency: KKLD NYC/Berlin.    

BMWi

As well as editing the initial launch web copy, I wrote the brand manifesto.

Agency: KKLD NYC/Berlin.

 

 

 
 
INTERNAL – BMW i MANIFESTO      

INTERNAL – BMW i MANIFESTO