SOCIAL MEDIA

Social elements from campaigns in my portfolio and one off social executions.

 
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FACEBOOK AD – FITBIT – UK

Social launch copy for Fitbit's new swim-proof Flex 2. Also wrote versions for iPowered, Instagram and Adyoulike platforms.

Agency: Freedman International.

 
 
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TWITTER LAUNCH – LEICA Q – EUROPE

Agency: Geometry Global.

 
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FACEBOOK CAROUSEL ADS – UBS – UK

Part of the UBS “Life’s Questions” campaign.

Agency: Leo Burnett London.

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TWITTER CONVERSATION ADS – UBS – UK

Customised content depending on the user’s point of view.

Part of the UBS “Life’s Questions” campaign.

Agency: Leo Burnett London.

 
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CONTENT AND SOCIAL
A FIVE MINUTE REALITY SHOW ON YOUTUBE, MUSIC AND YOUTH CHANNELS

PART OF THE “LOVE IS THIRSTY WORK” CAMPAIGN FOR AFRI COLA, GERMANY

Guys and girls who've just been jilted compete to see who can produce the most tears.

They're shown heartbreaking photo and video stimulus material, sourced by friends via Instagram and Snapchat.

Up-and-coming bands play sad but sweet tunes in the background.

Agency; Jung von Matt.

 
 
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SNAPCHAT LENS

Users who contribute to Tragedy Club get a Snapchat augmented reality Lens that lets them shed tears of Afri Cola.

 
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AN APP PROPOSAL – AFRI DATING

(There are I.Q. dating apps and psychometric dating apps. But none that combine both filters.)

YOUTUBE – TED@BCG – PROMOTIONAL VIDEO FOR THE BOSTON CONSULTING GROUP
 
Edited together from the source material of several key speakers.

Agency: working directly for BCG.



 
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FACEBOOK POST – BCG ALUMNI – UK

 
 
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DIGITAL & SOCIAL BRAND RELAUNCH – RODENSTOCK ROCCO EYEWEAR – GLOBAL

Rodenstock's Rocco models were popular from the 60s and 70s onwards, until production ceased in the early 90s. 

To reintroduce the brand, a tongue-in-cheek story explained where Rocco had been all that time.

I wrote the story to a series of random images that had already been shot. See here.

I also suggested users could submit their own reasons for Rocco's disappearance for a chance to win Rocco eyewear. 

The client added this social aspect to the campaign.

Agency: Eat, Sleep + Design Berlin.

 
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#whereisrocco was the social tag to the campaign, which had a presence on Facebook.

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FACEBOOK ADS – UK

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INTEGRATED AND SOCIAL – MINI

An integrated and social campaign which began with a digital brief from the client but didn't run.

Agency: KKLD NYC/Berlin.


Posters are erected opposite office blocks and pasted in office entrances overnight.

The hashtag #idle channels users to a microsite.

(In English "idle" means "lazy" and also a vehicle's engine that's ticking over while out of gear.)

 
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#idle

Employees across the land score points for the number of hours they waste on Facebook, Instagram and Snapchat.* 

Point scoring periods are from 10.00 am to 12.00 am and from 2.00 pm to 5.00 pm, Monday to Friday.

Digital posters update us on which companies are collecting most points.

 

* Not just logged in, but actually interacting. 

Only those with a Linkedin "Currently employed" status are eligible.

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EXPERIENTIAL / SOCIAL – MINI

Those who do well at the #idle competition are offered free guitar lessons during working hours.

The lessons are paid for by Mini and held in the workplace or nearby cafes.

 
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INTEGRATED AND SOCIAL – SPEC CAMPAIGN

A wintertime, tactical proposal for the outdoor clothing brand.

("Warm to" also means "feel good about" in English.)

 
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INTEGRATED AND SOCIAL ACTIVITY SPANNING THREE WINTERS 

We invite users to rewrite “The Lion The Witch and The Wardrobe” so the Ice Queen wins, not Aslan the Great Lion. 

(In the book, the “Witch” is also called “The Ice Queen.”)

THE FIRST WINTER

Users are invited to submit alternative story outlines of the famous tale. (Up to 500 words.)

The competition is seeded by a version of the book that contains nothing but blank pages.

It's left at the bottom of Waitrose supermarket freezers, on a frozen lake and advertised on goodreads.com

 
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THE SECOND WINTER

The winning story outline is given to students at leading music schools in key Berghaus markets. 

Their brief is to turn it into a musical. 

 
 
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THE THIRD WINTER

The winning musical is staged in a fabulously chilly, air-conditioned theatre. 

Actors' costumes incorporate Berghaus insulating fabric.

Free tickets for those who participated and up to three friends they invite on social.

 

 

EXAMPLE STORY OUTLINE

Aslan the charismatic Lion is in love with the Ice Queen, but she's in love with the Grey Wolf.

The Lion recruits the children, (Peter, Susan, Edmund and Lucy) through the wardrobe and spins a story to trick them into using their

human powers against the Wolf. 

The Ice Queen comes to the Wolf's aid and the children eventually realise that, beneath his golden facade, the Lion is evil personified. 

But too late: although the Ice Queen defeats the Evil Lion, the Grey Wolf is mortally wounded.

We end with him being carried away into the eternity of a blizzard, by his ally the East Wind.

 
 
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SOCIAL / CONTENT – “TIME FAMILIES”

We invite teens to use a blend of face-aging and face recognition software, so they can find people around the world who resemble them at various stages in their future lives.

For example, an eleven-year-old might find people who resemble her when she's 16, 25, 30, 37, 56, 75 and 93.

The most impressive male and female Time Families are invited to stay in Switzerland for a weekend, where they're filmed for worldwide news programs and swatch.com content.

Agency: TBC