THE EU

 

A suggestion I'm making through one of the EU's ad agencies, Scholz & Friends Brussels, for whom I have freelanced on a copy assignment.

 

 

ON-PITCH EVENT FOR THE EU The idea is to generate a pro-European feeling by supporting European teams that are competing in the next Rugby World Cup. (France, Ireland, Georgia, Italy, Ireland, and maybe Scotland.)    Before each game starts, lots of men women and children dressed in blue – and a few in yellow – run onto the pitch to collectively form an EU flag. (Same kind of thing as the 1989 British Airways ad.)   As they start walking around the pitch, most of the people start waving the flag of whichever EU country is competing. So for example, if France is playing Japan, 95% of the people wave French flags. 5% start waving Japanese flags. (Because who says you can't be a European and support Japan?)   When two EU teams play each other, (Eg Ireland v Italy) 47.5% of the people wave Irish flags, 47.5% wave Italian flags.  And 5% wave both.   The people are a mix of men, women and children, of all EU nationalities, races and ages. Some are in wheel chairs. All are rugby fans.  

ON-PITCH EVENT FOR THE EU

The idea is to generate a pro-European feeling by supporting European teams that are competing in the next Rugby World Cup.

(France, Ireland, Georgia, Italy, Ireland, and maybe Scotland.) 

 

Before each game starts, lots of men women and children dressed in blue – and a few in yellow – run onto the pitch to collectively form an EU flag.

(Same kind of thing as the 1989 British Airways ad.)

 

As they start walking around the pitch, most of the people start waving the flag of whichever EU country is competing.

So for example, if France is playing Japan, 95% of the people wave French flags.

5% start waving Japanese flags. (Because who says you can't be a European and support Japan?)

 

When two EU teams play each other, (Eg Ireland v Italy) 47.5% of the people wave Irish flags, 47.5% wave Italian flags. 

And 5% wave both.

 

The people are a mix of men, women and children, of all EU nationalities, races and ages.

Some are in wheel chairs.

All are rugby fans.