BIO

Awesome bios help us warm to work in portfolios, but in the real world we view work cold. So bios shouldn’t be awesome at all.

No danger of that here.

I’m a senior copywriter with awards in OOH, experiential, radio and short film. Have experience across all sectors and channels. Can do words and pics. And outside work I’ve three interests. Or five, if you count watching telly and microwave cooking.

COMPANIES WORKED FOR

TBWA Paris, Jung von Matt, McCann Worldgroup, Leo Burnett London, TBWA Paris. Heimat, Saatchi pro, Geometry Global, Publicis, Havas Worldwide, MC Saatchi Sport & Entertainment, BT and the Boston Consulting Group.

AWARDS

Silver, Art Directors Club, for Afri Cola radio.
Bronze, Art Directors Club, for Sixt car hire ‘Arabic’ poster.
Bronze, Art Directors Club, for BMW world map press ad.
Gold, Das Plakart for Sixt car hire poster.
Gold, WARC Awards content effectiveness. Whiskas Cardboard Box 2.0.
Gold, Ramses Radio Award for Afri Cola radio campaign.
Best Radio Ad, ARD Radio Award, for Afri Cola radio campaign.
Best Short Film, Greenwich Film Festival, for ‘Grandpa’.
Best Short Film, Berlin Film Festival, for ‘Grandpa’.
Best Short Film Villeurbanne Film Festival, for ‘Grandpa’.
Golden Boot Award, Portobello Film Festival, for ‘Grandpa’.

REFERENCES/ FOLIO REVIEWS

‘In the 20 years of Jung von Matt, many creative talents have joined and left the agency. Maybe 10% of them I will always remember. And from those I will always remember, there is another 10% whose excellent work I will never forget. Alex belongs to this last group.’ 
Jean-Remy von Matt – joint founder, Jung von Matt.

‘There's some lovely writing on your site Alex. You are a proper craftsman. "Warm to the cold" is just a sensational endline. Lots of great writing in the Rocco campaign too.’
Peter Souter – chairman and CCO, TBWA London.

‘Alex is creative, imaginative, leftfield, lateral, conceptual and prolific. As such, he is an asset to any agency. He loves big ideas and is able to think well beyond traditional media to get the most out of these ideas. An all round good egg.’
Chas Bayfield – Creative Director.

‘Being nosey I had a look at your other stuff. You probably don’t need me to tell you that you’ve got some great ideas there.’
Mark Denton – founder, Coy! Communications.

 
‘Nice work.’
Vicki McGuire – ECD Havas London.

‘Alex has worked with us on a variety of freelance assignments.He has produced concise, impactful creative across digital, print and video, both in long and short form. He likes pushing briefs to arrive at original, unexpected solutions.’
Massimo Portincasso – Partner and MD, The Boston Consulting Group.

‘Thank you Alex for all your patience and for writing such beautiful stories like for Maserati. I really appreciated your reliability and was happy to have you in my team.’
Felix Dürichen – Head of Design Europe at DJI Frankfurt. (Design Director on the Maserati account for Geometry Frankfurt, when I worked on the brand.)

‘Alex is a gifted creative who will always comes up trumps with work that is not only strategically sound, but also cuts through the crap. I very much enjoyed working with him.’
Melanie Huggins – Global Strategy Director at WPP. (Senior planner when I worked at TBWA Paris.)
 

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