AFRI COLA – LOVE IS THIRSTY WORK

 

Campaign for the cult German cola.
Won a pitch and an Art Directors Club silver for radio.

The pitch brief:
Refresh the brand's dusty 1960s love & peace heritage.

The idea:
Treat love irreverently.

Agency: Jung von Matt.

 

CAMPAIGN CLAIM

 
 
 

OOH

 
 
 
 
 

RADIO

Silver award, Art Directors Club.
Gold award, Ramses Radio award.
Best radio ad, ARD Award.

TRANSLATION

VO:
If I had my way, the world would be different.
There'd be policemen picking up hitchers,
Firemen watering flowers,
Ambulance crews rescuing strays.
And…
(Yelling, enraged:)
…COUPLES WALKING IN SINGLE FILE ON NARROW PAVEMENTS!

(After calming himself down:)
Yeah, I know I'm asking a lot.
Love is thirsty work.

SFX bottle opening.

...but it ain't when you got an Afri Cola.

 
 
 
Afri Trajedy Club new.jpg

INTEGRATED CONCEPT – THREE MINUTE YOUTUBE REALITY SHOW, FUELLED BY SOCIAL

Guys and girls who’ve been dumped or cheated on compete to produce the most tears.

They're shown heartbreaking photo and video stimulus material, sourced from “friends” on social.

Up-and-coming bands play teary songs in the background.

Afri Cola provided for all contestants.

 
 
 
 
 

EXPERIENTIAL

Industrial hair climbing contest to co-promote feature film Rapunzel.

(Inflatable crash mats below.)

 
 
 

AFRI COLA DATING – APP CONCEPT

There are dating apps with I.Q. filters (e.g. LoveSmart), and dating apps with psychometric filters (e.g. eHarmony). But none that combine both.

Could be built and run by dating conglomerate Match Group.