MASERATI
Customer magazines, a leasing offer concept, and a retail/ digital semi-campaign with official partner Bulgari – that extended to the brand’s BEV models.
Agency: Geometry Global.
(For further Maserati magazine, CRM and TOV work, please see the Longform/ UX/ CRM/ TOV section.)
CUSTOMER MAGAZINE – SAMPLE PAGES FEATURING MASSIMO BOTTURA – GLOBAL
I wrote the 29-page magazine based on my research of five Maserati spokespeople.
Italy’s three-star Michelin chef scours the Emilia-Romagna region in his Maserati Ghibli, sourcing fine ingredients.
(The quote’s one I cooked up for him.)
SAMPLE PAGES FEATURING ENTREPRENEUR MATTEO PANINI
Matteo owns the Maserati Panini Museum and neighbouring organic Parmesan farm “Hombre”.
The article explores parallels between cheese and automobile craftsmanship in the Emilia-Romagna region.
NEW OWNER MAGAZINE – TEASER LETTER – GLOBAL
Sent in advance of the customer receiving their car.
I wrote the story for brand spokesperson Massimo Bottura – based on facts I came across during research.
RETAIL – BULGARI OFFICIAL PARTNER “OCTO MASERATI” WATCHES PLACED ON SHOWROOM CAR BONNETS – EMEA
The client brief:
Communicate Maseratis are built balanced, so on track they don’t need nannying electronics such as ESC and BAS.
Digital and BEV executions shown further below.
DIGITAL EXECUTIONS – “ACCIDENTAL TIME”
Bulgari Octo Maserati watches “left” in product shots all over the website.
On hover, the mechanical craftsmanship message pops up.
BEV EXECUTION
Bulgari Octo Maserati watch displayed on BEV model.
The showroom copy punchline becomes:
To fully experience made-in-Maranello, head for a track and switch on the electricity.
Not the electronics.
LEASING OFFER CONCEPT – LEAFLET COVER AND REAR, OR DEALERSHIP DOOH
(Visual concept and copy by me.)