RODENSTOCK ROCCO EYEWEAR

 

Worldwide brand relaunch for the German fashion brand.

Agency: Eat Sleep + Design Berlin

 

 

 

DIGITAL & INTEGRATED

Rodenstock's Rocco models were popular from the 60s and 70s onwards, until production ceased in the early 90s. 

To reintroduce the brand, a tongue-in-cheek story explained where Rocco had been all this time. (Brochure version of the story below.)

I suggested that users could submit their own reasons for Rocco's disappearance for a chance to win Rocco eyewear. 

The client agreed to add this aspect.

 

 

 

BRAND RELAUNCH

(Printed brochure version.)

 
 
SOCIAL  #whereisrocco    

SOCIAL 

#whereisrocco

 

 

 POST- RELAUNCH RETAIL CAMPAIGN - WINDOW DISPLAY POSTER        

 POST- RELAUNCH RETAIL CAMPAIGN - WINDOW DISPLAY POSTER

 

 

 

 

 
RETAIL CAMPAIGN – FREE BAGS

RETAIL CAMPAIGN – FREE BAGS

 
 
 
   

 

 

 
 
rocco-by-rodenstock-cotton-bag 3.jpg