RODENSTOCK ROCCO EYEWEAR
International, copy-led retail campaign for the German fashion brand. (Glasses and sunglasses.)
The German client already had the tagline “See better. Look perfect.”
With Ray-Ban running #ProudToBelong and other group hug, lifestyle millennial campaigns the norm, there was a chance for Rocco to stand out.
Agency: Eat Sleep + Design Berlin.
(See "Digital / Long copy" section for earlier brand relaunch work.)
RETAIL – WINDOW DISPLAY POSTER FOR SUMMER CAMPAIGN – EMEA
RETAIL – FREE SHOULDER BAGS – EMEA