RODENSTOCK ROCCO EYEWEAR

EMEA retail campaign for the German eyewear brand.

The brand already had the claim "See better. Look perfect."
But it wasn’t being used to create a category-distinct attitude.

Agency: Eat Sleep + Design Berlin.

(See “Just Social” section for earlier brand relaunch work.)

RETAIL – WINDOW DISPLAY – EMEA

(I entered this into Eurobest’s copywriting category. It didn’t win, and I didn’t get my submission fee refunded.)